Electric Hydrogen
Lead product and brand marketing across messaging, launches, communications and growth
Own the product definition and messaging
Electric Hydrogen manufactures a 100MW Electrolyzer Plant to decarbonize critical industries such as steel, fertilizer, base chemicals and fuels with the lowest cost green hydrogen
Lead company communications
Doubled media share of voice in the hydrogen industry in my first year
Lead product launches: both internal and external
Establish and manage a strategic, impact-driven commercial marketing function across the United States and Europe
Quarterly and annual planning to align with rapidly growing business in a dynamic industry, manage departmental budget, hire and oversee variety of agencies and vendors
Strategy and implementation across brand, events, growth, ops and sales enablement
Production of all commercial external materials including videos, photos, brochures, events, conference presence, social media and more. Led a full website redesign and content rewrite to reflect company maturity and offering.